Buggin' Out the Competition: Social Media Blitz Boosts Local Pest Control
This project showcases a transformative social media marketing campaign for a local pest control company servicing all of Arizona and the Las Vegas area.
The Campaign
Launched in 2024, the campaign aimed to achieve three key objectives:
01
Amplify Brand Awareness
Targeted strategies were employed to increase brand visibility and recognition within the local market.
02
Drive Lead Generation and Sales
Engaging content aimed to attract new customers, converting them into paying clients.
03
Engage a Younger Demographic
The campaign strategically focused on attracting a new generation of homeowners – the future of the company's clientele.
Defining Success
The campaign's success hinged on a potent combination of strategic planning and execution:
01
Video Content Revolution
A complete overhaul of their social media strategy incorporated high-quality, professionally produced videos. These videos were implemented as both organic and paid content, achieving maximum reach and engagement.
02
Explosive Growth
Within just 90 days, the campaign delivered phenomenal results. Reach across Instagram, Facebook, and TikTok skyrocketed by an average of 3,460%! Organic social media traffic directed to their website saw a staggering 4,170% increase. Furthermore, the campaign maintained a consistently high click-through rate of 12% on Meta platforms.
03
Influencer Powerhouse
The campaign strategically leveraged social media influencers, fostering authentic connections with target audiences. By negotiating rights to influencer content for ad usage, the campaign generated a significant $83.5k in earned media value (EMV) and achieved an impressive 833% ROI.
This project serves as a prime example of how a well-planned and executed social media campaign, featuring impactful video content and strategic partnerships with influencers, can completely revitalize a local pest control company.
The campaign demonstrably achieved its goals of increased brand awareness, lead generation, and successful engagement with a younger demographic.
Content Strategy
Humor Centric
Education Focused
Influencer Partners