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Lights, Camera, Action! Multi-Channel Marketing Ignites Play's Phoenix Debut
This project illustrates a comprehensive marketing campaign launched to promote a play during its stop in Phoenix, AZ, as part of a larger US and Canadian tour.
Our Strategy
Recognizing the need for a multi-faceted approach, the campaign strategically incorporated a diverse range of touchpoints:
01
Event Sponsorships
Strategic partnerships with relevant local events provided valuable brand exposure and audience engagement opportunities.
02
Magazine Print Ads
Carefully chosen print publications reached a targeted demographic, fostering awareness and excitement for the play.
03
Influencer Marketing
Collaboration with local influencers ensured targeted reach and authentic promotion, capitalizing on the power of social media.
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